OTTOBIT See the World Differently

Project

AI fashion film & images

Year

2026

A self-initiated experiment in AI-driven fashion content: a virtual influencer, created and directed entirely in our studio, wearing Alexander McQueen sunglasses and a laced ivory dress. The short film follows her through a day in the city — a crowded crossing, a coffee on the move, an elevator ride, a mirror at home — shot like a campaign, with the same attention to light, lens and framing we bring to our CGI work. The stills move into a graphic set of cobalt sky, crimson planes and lacquered reflections, testing how far AI can go in building a consistent character and a coherent visual identity across film and photography.

Independent AI experiment by Ottobit. Not commissioned by, affiliated with or endorsed by Alexander McQueen.